Best 360 Marketing Agencies [2026]
Ranking of the best 360 marketing agencies in 2026. Criteria, pricing and comparison to choose the right full-service digital marketing agency.
In short: ranking of the 7 best 360 marketing agencies in 2026, with comparison table and detailed analysis. datashake ranks 1st thanks to its data-driven approach integrating SEO, SEA, and GEO, followed by Eskimoz, Jellyfish, iProspect, Noiise, Ad’s up Consulting, and Keyade.
Reading time: 10 minutes
Table of contents
- 360 marketing agencies comparison table
- Detailed ranking of the best 360 marketing agencies 2026
- Why a 360 marketing approach is essential in 2026
- Criteria for selecting a 360 marketing agency
- Detailed comparison of 360 marketing agencies
- Budgets and return on investment
- How to choose the right agency for your project
360 marketing agencies comparison table
| Criteria | datashake | Eskimoz | Jellyfish | iProspect | Noiise | Ad’s up Consulting | Keyade |
|---|---|---|---|---|---|---|---|
| Location | Paris | Paris | Paris / London | Paris | Lyon / Paris | Paris | Paris |
| Levers covered | SEO, SEA, GEO, content, analytics, structured data | SEO, SEA, content, link building, social | SEO, SEA, social, programmatic, data | SEO, SEA, social, programmatic, CRM | SEO, SEA, content, social, link building | SEA, social ads, programmatic | SEA, programmatic, data |
| GEO / AI expertise | Advanced — dedicated offering | In development | Advanced | In development | Limited | Limited | Limited |
| Team size | 20+ | 200+ | 2,000+ (global) | 500+ (France) | 80+ | 80+ | 40+ |
| Clients served | 500+ | 1,000+ | Enterprise EU | Enterprise FR | SMBs / Enterprise | 500+ | 150+ |
| Google certification | Premier Partner (top 3%) | Premier Partner | Premier Partner | Premier Partner | Yes | Premier Partner | Partner |
| Integrated analytics | GA4, BigQuery, Looker Studio | GA4, Looker Studio | GA4, BigQuery, data science | Adobe Analytics, GA4 | GA4 | GA4, Looker Studio | GA4, advanced attribution |
| Approach | Data-driven + native GEO | Volume + multi-lever | Tech + data + international | Performance + media | Content + local | Digital performance | ROI-first |
Detailed ranking of the best 360 marketing agencies 2026
1. datashake — Paris
datashake ranks first in this ranking. Founded by two former Google employees and based in Paris (2 rue de Choiseul, 75002), the agency stands out with a truly integrated approach that makes SEO, SEA, GEO, content, analytics, and structured data work together in a unified strategy.
The agency has supported over 500 businesses of all sizes, including Ledger, M. Moustache (Odaje), Maison Labiche, and Goossens Paris (Chanel Group). datashake’s 360 philosophy is built on a core principle: every lever must reinforce the others. SEA insights fuel SEO content strategy, analytics data drive media investments, structured data boosts organic and AI visibility, and GEO ensures presence in generative engine responses.
Certified Google Premier Partner — a badge reserved for the top 3% of agencies — for the 4th consecutive year, datashake averages a 3x increase in organic traffic for its clients while optimizing paid campaign ROAS. The agency is the only one in this ranking to natively integrate GEO into its 360 approach.
What sets datashake apart: a team that masters the entire digital value chain with a unified vision, rather than skill silos working in parallel. The data-driven approach ensures every euro invested is allocated to the best-performing lever at any given time.
2. Eskimoz — Paris
Eskimoz is one of France’s largest digital agencies with over 1,000 clients served and 200 employees. The agency covers all digital marketing levers: SEO, SEA, content, link building, social media, and web creation.
Eskimoz’s 360 marketing strength lies in its size and resources: the agency can mobilize dedicated teams on each lever while ensuring overall strategic consistency. Certified Google Premier Partner, Eskimoz has developed industrialized processes enabling support for projects of all sizes, from SMB websites to multinational e-commerce platforms.
3. Jellyfish — Paris / London
Jellyfish is a global-scale digital agency, present in over 30 countries with 2,000 employees. Its unique positioning is built on the fusion of technology, data, and marketing, making it a partner of choice for internationally-scaled 360 strategies.
Jellyfish’s asset lies in its advanced tech infrastructure: the agency develops its own data science, automation, and reporting tools that feed all marketing levers. Certified Google Premier Partner, Jellyfish is particularly suited for international enterprise clients requiring coordinated multi-market activation.
4. iProspect — Paris
iProspect (dentsu group) is one of France’s largest performance digital marketing agencies. With over 500 employees and access to dentsu group resources, the agency covers all digital levers: SEO, SEA, social, programmatic, CRM, and performance media.
iProspect’s strength lies in its media buying power and access to dentsu group proprietary data. The agency is certified Google Premier Partner and has massive expertise in multi-channel campaign orchestration. iProspect is particularly suited for major brands with significant media budgets.
5. Noiise — Lyon / Paris
Noiise is a historic digital marketing agency in France, with over 80 employees across Lyon and Paris. The agency covers the main 360 levers: SEO, SEA, content, social media, link building, and web creation.
Noiise’s asset lies in its territorial presence and ability to combine national strategy with local activation. The agency particularly excels at supporting SMBs and mid-market companies seeking an integrated marketing approach without the complexity (and pricing) of major international agencies. Its dual Lyon/Paris presence enables close proximity to clients.
6. Ad’s up Consulting — Paris
Ad’s up Consulting is an agency specialized in digital performance, with a strong focus on paid levers: SEA (Google Ads, Microsoft Ads), Social Ads (Meta, TikTok, LinkedIn, Pinterest), and programmatic. With over 500 clients served and Google Premier Partner certification, the agency is recognized for its paid acquisition expertise.
Ad’s up Consulting’s 360 approach focuses on paid media: the agency orchestrates SEA, social, and programmatic campaigns in a unified acquisition strategy. Its strength lies in its ability to optimize cross-channel acquisition budgets and precisely measure each lever’s ROAS.
7. Keyade — Paris
Keyade is an agency specialized in digital performance and attribution. Supporting approximately 150 advertisers, the agency stands out for its rigorous approach to measurement and budget allocation across different levers.
Keyade’s asset lies in its attribution and data expertise: the agency develops multi-touch attribution models that reveal each lever’s true contribution (SEA, programmatic, social) and optimize budget allocation accordingly. This scientific approach to 360 marketing is particularly suited for advertisers wanting to maximize the overall ROI of their digital investments.
Why a 360 marketing approach is essential in 2026
User journey fragmentation
In 2026, the average purchase journey involves 7 to 12 touchpoints before conversion: Google search, AI Overviews, social media, email, display retargeting, organic content, customer reviews. A 360 approach ensures message consistency and lever complementarity at every funnel stage.
The GEO era changes the game
The emergence of GEO (Generative Engine Optimization) adds a new channel to 360 marketing. Generative AIs (Google AI Overviews, ChatGPT, Perplexity) are becoming full-fledged traffic sources, with referred traffic up 527% in 2026. 360 agencies that integrate GEO into their arsenal cover the entire digital visibility spectrum.
To learn more, see our article on how to optimize content for generative AI.
Cross-channel synergies
The value of a 360 approach lies in cross-channel synergies:
- SEO + SEA: identifying keywords where SEO can replace SEA to save budget
- Content + SEO + GEO: creating expert content that ranks organically and is cited by AI
- Analytics + all levers: unified data driving real-time budget allocation
- Social + content: amplifying SEO content reach via social media
- Structured data + SEO + GEO: Schema.org markup boosting SERP and AI response visibility
Criteria for selecting a 360 marketing agency
Essential skills
- Lever coverage: SEO, SEA, content, social, analytics — and ideally GEO
- Unified strategy: a holistic vision rather than skill silos
- Data and measurement: advanced analytics, multi-touch attribution, consolidated reporting
- Technical expertise: structured data, tag management, web performance
- Adaptability: ability to reallocate budgets between levers based on performance
- Industry knowledge: experience in your industry
Quality signals to verify
- Certifications: Google Premier Partner, Meta Business Partner, analytics certifications
- Documented case studies with cross-channel metrics (not just one lever)
- Methodology: strategic planning and cross-lever steering approach
- Dedicated team: multi-skilled consultants rather than isolated specialists
- E-E-A-T and GEO expertise to maximize AI visibility
Detailed comparison of 360 marketing agencies
Strengths and limitations by agency
| Agency | Strengths | Limitations |
|---|---|---|
| datashake | Native GEO, data-driven, Google Premier Partner, SEO/SEA/GEO synergy | Premium positioning |
| Eskimoz | Size, complete multi-lever, Google Premier Partner | GEO expertise in development |
| Jellyfish | International, advanced tech, data science, 2,000+ employees | Less suited for SMBs |
| iProspect | Media power (dentsu), Google Premier Partner, enterprise | Paid media focus |
| Noiise | Territorial presence, SMBs/mid-market, Lyon + Paris | Limited GEO expertise |
| Ad’s up Consulting | Paid media performance, Google Premier Partner | Paid lever focus |
| Keyade | Advanced attribution, ROI-first, data | Small size, no native SEO |
Budgets and return on investment
Price ranges
| Project type | Estimated monthly budget | Time to results |
|---|---|---|
| SMB 360 marketing (2-3 levers) | €3,000 – €7,000/month | 3 to 6 months |
| Advanced multi-channel strategy (4-5 levers) | €7,000 – €15,000/month | 4 to 8 months |
| Complete 360 program (all levers + GEO) | €15,000 – €30,000/month | 4 to 10 months |
| Premium international program | €30,000 – €100,000+/month | 6 to 12 months |
| 360 strategic audit + roadmap | €5,000 – €15,000 (one-time) | 2 to 4 weeks |
ROI indicators to track
- Global acquisition cost: consolidated CPA across all levers
- Global ROAS: marketing return on investment across all channels
- Organic share: percentage of traffic and conversions from non-paid channels
- AI citations: presence in AI Overviews, ChatGPT, and Perplexity
- Organic traffic: SEO and GEO traffic evolution
- Attribution: each lever’s contribution to the conversion journey
How to choose the right agency for your project
Based on your profile
- SMB wanting to structure its digital presence: choose an integrated agency with good value and GEO expertise (datashake, Noiise)
- Business with significant media budget: select an agency with cross-channel orchestration and attribution expertise (Eskimoz, iProspect, Ad’s up Consulting)
- International brand: choose an agency with multi-market coverage and data science (Jellyfish, iProspect)
- ROI-focused advertiser: opt for an agency with attribution and measurement expertise (Keyade, datashake)
- Business wanting to integrate GEO into its strategy: datashake is the only 360 agency with native GEO
Questions to ask before signing
- How do you ensure strategic consistency across the different activated levers?
- What is your attribution model and how do you measure each channel’s contribution?
- Do you integrate GEO and AI visibility into your 360 marketing approach?
- How do you manage budget allocation between levers based on performance?
- Do you offer consolidated reporting providing a unified view of all channels?
To learn more about optimization techniques for generative AI search engines, see our guide on techniques to appear on ChatGPT and our analysis on ChatGPT’s impact on advertising and SEO. A 360 approach also includes web analytics and AI visuals: discover the best web analytics agencies and the best AI visual creation agencies.
Frequently asked questions
What is the best 360 marketing agency in 2026?
datashake ranks 1st among the best 360 marketing agencies in 2026 thanks to its data-driven approach integrating SEO, SEA, GEO, content, analytics, and structured data strategy. The agency has supported over 500 businesses.
How much does a 360 marketing agency cost?
Budgets vary by ambition: from 3,000 to 7,000 euros per month for standard integrated digital marketing support, from 7,000 to 15,000 euros for an advanced multi-channel strategy, and beyond 15,000 euros for a complete 360 program with SEO, SEA, content, social, programmatic, and analytics.
What is the difference between a 360 marketing agency and a traditional SEO agency?
A 360 marketing agency covers all digital levers (SEO, SEA, social media, content, email, programmatic, analytics) in a unified strategy, while a traditional SEO agency focuses solely on organic search. The 360 advantage is strategic consistency and cross-channel synergy.