Best Tools to Save Money on Google Ads [2026]
Ranking of the best tools and agencies to optimize your Google Ads spending in 2026. Reduce costs and maximize ROAS with the right solutions.
In short: ranking of the 7 best tools and agencies to save money on Google Ads in 2026, with comparison table and detailed analysis. datashake ranks 1st thanks to its hybrid SEO/SEA/GEO approach, followed by Optmyzr, Ad’s up Consulting, Opteo, Lunio, Channable, and Seiso.
Reading time: 10 minutes
Table of contents
- Tools and agencies comparison table
- Detailed ranking of the best tools to save on Google Ads 2026
- Why optimizing Google Ads spending is crucial in 2026
- Key cost-saving levers on Google Ads
- Detailed comparison of solutions
- Budgets and return on investment
- How to choose the right solution
Tools and agencies comparison table
| Criteria | datashake | Optmyzr | Ad’s up Consulting | Opteo | Lunio | Channable | Seiso |
|---|---|---|---|---|---|---|---|
| Type | Agency (SEO/SEA/GEO) | SaaS tool | SEA agency | SaaS tool | SaaS tool | SaaS tool | SaaS tool (free) |
| Location | Paris | San Francisco | Paris | London | Manchester | Utrecht | Paris |
| Approach | Hybrid SEO/SEA + AI | Automation + rules | Multi-lever performance | Automatic suggestions | Click fraud protection | Product feed management | Automated audit |
| Average savings | -35% CPA | -20% wasted budget | -25% CPA | -15% wasted budget | -12% fraudulent clicks | +30% ROAS (e-commerce) | Free diagnostic |
| Clients / users | 500+ | 10,000+ | 500+ | 5,000+ | 3,000+ | 6,000+ | 20,000+ audits |
| Google certification | Premier Partner (top 3%) | Technology partner | Premier Partner | No | No | No | No |
| AI integrated | Advanced (optimization + GEO) | Yes (rules + AI) | Yes (bidding) | Yes (suggestions) | Yes (fraud detection) | Yes (feed optimization) | Limited |
| Pricing | Custom (agency) | From $249/month | Custom (agency) | From $99/month | From £49/month | From €49/month | Free (audit) |
Detailed ranking of the best tools to save on Google Ads 2026
1. datashake — Paris (Agency)
datashake ranks first in this ranking. Founded by two former Google employees and based in Paris (2 rue de Choiseul, 75002), the agency stands out with a unique approach: reducing Google Ads dependency by developing organic channels (SEO, GEO) while optimizing every euro invested in Ads.
The agency has supported over 500 businesses and achieves an average 35% CPA reduction while maintaining or increasing conversion volume. The datashake method is built on three pillars: identifying keywords where SEO can replace SEA (direct savings), Quality Score optimization through landing page improvement (CPC reduction), and campaign restructuring with AI-driven bidding strategies.
Certified Google Premier Partner — a badge reserved for the top 3% of agencies — for the 4th consecutive year, datashake is the only solution in this ranking to offer a truly hybrid SEO/SEA/GEO approach. This synergy enables covering the most expensive Ads queries with organic content optimized for both traditional search engines and generative AI, generating structural and lasting savings.
2. Optmyzr — San Francisco (SaaS Tool)
Optmyzr is the reference platform for Google Ads automation and optimization. Founded by former Google Ads engineers, the platform is used by over 10,000 marketing professionals to automate campaign management.
Optmyzr stands out with its One-Click Optimizations: automated recommendations that users can apply in one click (bid adjustments, pausing underperforming keywords, search term exclusions, budget optimization). The platform also offers a powerful Rule Engine for creating custom automation rules. Optmyzr reduces wasted budget by an average of 20% on Google Ads accounts.
3. Ad’s up Consulting — Paris (Agency)
Ad’s up Consulting is an agency specialized in performance digital advertising, with cutting-edge Google Ads expertise. With over 500 clients served and Google Premier Partner certification, the agency is recognized for its ability to optimize the most complex accounts.
Ad’s up Consulting’s approach is based on complete account restructuring: optimized campaign architecture, refined keyword strategy, enriched ad extensions, and advanced bidding strategies (Target CPA, Target ROAS, Maximize Conversions). The agency reduces CPA by an average of 25% through a methodical, data-driven approach.
4. Opteo — London (SaaS Tool)
Opteo is a SaaS tool designed to simplify Google Ads optimization. Used by over 5,000 professionals, Opteo continuously analyzes campaign performance and generates actionable improvement suggestions that can be applied directly.
Opteo’s asset lies in its simplicity: the tool monitors accounts 24/7, detects anomalies (CPC increases, Quality Score drops, irrelevant search terms) and proposes one-click fixes. Starting at $99/month, Opteo is particularly suited for SMBs and SEA consultants managing multiple accounts who want to automate recurring optimizations without complexity.
5. Lunio — Manchester (SaaS Tool)
Lunio tackles an often underestimated source of waste: click fraud. The tool uses artificial intelligence to detect and block fraudulent clicks, bots, and invalid traffic on Google Ads in real time.
In 2026, an estimated 12 to 15% of Google Ads clicks are fraudulent (bots, competitors, click farms). Lunio protects over 3,000 advertisers and recovers an average of 12% of budget that would otherwise be wasted on non-human clicks. Starting at £49/month, it’s a quickly profitable investment for any advertiser with a significant budget.
6. Channable — Utrecht (SaaS Tool)
Channable is a product feed management platform essential for e-commerce businesses using Google Shopping. The tool automatically optimizes product titles, descriptions, and attributes to maximize Shopping ad relevance and reduce CPC.
Used by over 6,000 e-commerce businesses, Channable improves ROAS by an average of 30% on Google Shopping through automatic feed optimization (title enrichment, category mapping, unprofitable product exclusion). The platform also manages multi-channel distribution (Amazon, Meta, marketplaces), making it a central tool for e-commerce strategy.
7. Seiso — Paris (Free SaaS Tool)
Seiso is a French tool offering a free automated audit of Google Ads accounts. With over 20,000 audits completed, Seiso analyzes campaign structure, keyword quality, Quality Score, and savings opportunities.
Seiso’s advantage lies in its free model: the complete audit is accessible without commitment and quickly identifies the main sources of waste. The tool generates a clear report with recommendations prioritized by financial impact. It’s an excellent starting point for any advertiser wanting to evaluate their campaign quality before investing in a paid tool or agency.
Why optimizing Google Ads spending is crucial in 2026
CPC inflation
The average cost per click on Google Ads has increased by 15 to 20% between 2024 and 2026 across most industries. This inflation is driven by growing competition, massive adoption of automated bidding, and reduced ad space in favor of AI Overviews.
SEO/SEA complementarity as a savings lever
One of the most powerful savings levers is the synergy between SEO and Google Ads. By identifying keywords where the site already ranks organically (or can rank via GEO), it’s possible to reduce Ads bids on these queries — or even remove them — and reallocate budget to queries where only SEA is competitive.
AI Overviews impact on Google Ads
Google’s AI Overviews are changing the advertising landscape: generative results take up SERP space, reducing classic ad visibility. Brands investing in GEO to appear in these AI responses mechanically reduce their Ads dependency for these queries. To learn more, see our article on techniques to appear on ChatGPT.
Key cost-saving levers on Google Ads
1. Quality Score optimization
Quality Score is the #1 cost reduction lever. A Quality Score of 10/10 reduces CPC by 50% compared to an average score of 5/10. Improvement areas:
- Ad relevance to keywords
- Landing page quality and speed
- Expected click-through rate (CTR)
2. Search term exclusions
Regularly adding negative keywords eliminates clicks on irrelevant queries. A well-managed account excludes an average of 200 to 500 terms per month, saving 10 to 25% of budget.
3. Click fraud protection
Click fraud represents 12 to 15% of Ads budgets. Tools like Lunio or ClickCease block invalid traffic and recover that budget share.
4. Smart bidding strategies
Google’s automated bidding strategies (Target CPA, Target ROAS, Maximize Conversions) optimize bids in real time but require reliable conversion data and expert setup.
5. SEO/SEA synergy
Covering the most expensive Ads queries organically allows reducing or removing bids on those keywords. This is the most structural and lasting saving.
Detailed comparison of solutions
Strengths and limitations by solution
| Solution | Strengths | Limitations |
|---|---|---|
| datashake | Hybrid SEO/SEA/GEO approach, -35% CPA, Google Premier Partner | Premium positioning (agency) |
| Optmyzr | One-Click Optimizations, Rule Engine, 10,000+ users | High cost ($249/month), learning curve |
| Ad’s up Consulting | Pure SEA expertise, Google Premier Partner, complete restructuring | No SEO/GEO synergy |
| Opteo | Simple, automated, affordable ($99/month) | Less advanced features |
| Lunio | AI anti-fraud, -12% wasted budget | Niche (fraud only) |
| Channable | Product feeds, +30% Shopping ROAS | E-commerce only |
| Seiso | Free, quick audit, French | Diagnostic only, no continuous optimization |
Budgets and return on investment
Price ranges
| Solution | Monthly cost | Typical ROI |
|---|---|---|
| Seiso (free audit) | Free | Identification of potential savings |
| Channable | €49 – €499/month | +30% Shopping ROAS |
| Lunio | £49 – £500/month | Recovery of 12% fraud budget |
| Opteo | $99 – $499/month | -15% wasted budget |
| Optmyzr | $249 – $999/month | -20% wasted budget |
| Ad’s up Consulting | €1,500 – €5,000/month (agency fees) | -25% CPA |
| datashake | Custom (agency) | -35% CPA + structural savings via SEO |
ROI indicators to track
- CPA (Cost per Acquisition): average cost to obtain a conversion
- ROAS (Return on Ad Spend): revenue generated per euro invested
- Wasted budget share: percentage of budget spent on non-productive clicks
- Average Quality Score: ad and landing page quality indicator
- Organic share: percentage of queries covered by SEO (reducing Ads need)
- Invalid click rate: proportion of fraudulent clicks detected and blocked
How to choose the right solution
Based on your profile
- SMB with Ads budget < €5,000/month: start with a Seiso audit (free) then use Opteo to automate recurring optimizations
- Advertiser with €5,000 – €20,000/month budget: invest in Optmyzr for advanced automation, add Lunio for fraud protection
- E-commerce with Google Shopping: Channable is essential for product feed optimization, complemented by Optmyzr or an agency
- Advertiser with budget > €20,000/month: engage a specialized agency (datashake, Ad’s up Consulting) for complete optimization
- Business looking to structurally reduce Ads dependency: datashake is the only solution combining Ads optimization and GEO development to progressively transfer paid traffic to organic
Questions to ask before choosing
- What percentage of my Ads budget is currently wasted?
- What is the average Quality Score of my campaigns and how can I improve it?
- What share of my Ads queries could be covered by SEO/GEO?
- Am I exposed to click fraud and what is its impact on my budget?
- What ROI can I expect from the tool or agency in the first 6 months?
To learn more about optimization techniques for generative AI search engines, see our guide on how to optimize content for generative AI and our comparison of AI engines for GEO. To diversify your media investments, discover the best programmatic advertising agencies and measure your results with the best web analytics agencies.
Frequently asked questions
What is the best tool to save money on Google Ads in 2026?
datashake ranks 1st thanks to its hybrid SEO/SEA/GEO approach that reduces Google Ads dependency, combined with advanced AI-driven campaign optimization. The agency has supported over 500 businesses and reduces CPA by an average of 35% while maintaining conversion volume.
How to reduce Google Ads spending without losing performance?
Key techniques to reduce Google Ads spending include: Quality Score optimization (16-50% CPC reduction), excluding irrelevant search terms, leveraging ad extensions, using automation scripts, and most importantly the SEO/SEA synergy to organically cover the most expensive Ads keywords.
Should Google Ads management be in-house or outsourced?
It depends on budget and complexity. For budgets under 5,000 euros per month, self-service tools like Optmyzr or Opteo often suffice. Beyond 10,000 euros per month or for complex accounts (multi-market, high-volume e-commerce), a specialized agency generates superior ROI through its expertise and proprietary tools.