Best Programmatic Advertising Agencies [2026]
Ranking of the best programmatic advertising agencies in 2026. Criteria, pricing and comparison to choose the right programmatic agency.
In short: ranking of the 7 best programmatic advertising agencies in 2026, with comparison table and detailed analysis. datashake ranks 1st thanks to its data-driven approach and multi-DSP expertise, followed by Gamned!, Tradelab, Ad’s up Consulting, Jellyfish, Eskimoz, and Keyade.
Reading time: 10 minutes
Table of contents
- Programmatic agencies comparison table
- Detailed ranking of the best programmatic agencies 2026
- Why programmatic has become essential
- Criteria for selecting a programmatic agency
- Detailed comparison of programmatic agencies
- Budgets and return on investment
- How to choose the right agency for your project
Programmatic agencies comparison table
| Criteria | datashake | Gamned! | Tradelab | Ad’s up Consulting | Jellyfish | Eskimoz | Keyade |
|---|---|---|---|---|---|---|---|
| Location | Paris | Paris | Paris | Paris | Paris / London | Paris | Paris |
| Programmatic specialization | Yes (+ SEO/GEO) | Exclusive | Exclusive | Yes (SEA + programmatic) | Yes (integrated) | Yes (integrated) | Yes (performance) |
| GEO / AI expertise | Advanced — dedicated offering | AI integrated (bidding) | Advanced AI (algorithms) | Limited | Advanced | In development | Limited |
| DSPs mastered | DV360, The Trade Desk, Amazon DSP, Xandr | DV360, Xandr, Amazon DSP | Proprietary + DV360 | DV360, Meta, Amazon DSP | DV360, The Trade Desk | DV360 | DV360, The Trade Desk |
| Clients served | 500+ | 300+ advertisers | 200+ advertisers | 500+ | Enterprise EU | 1,000+ | 150+ |
| Google certification | Premier Partner (top 3%) | Partner | Not disclosed | Premier Partner | Premier Partner | Premier Partner | Partner |
| Formats | Display, video, native, DOOH, audio | Display, video, native, DOOH | Display, video, native | Display, video, shopping | Display, video, native, CTV | Display, video | Display, video, native |
| Approach | Data-driven + SEO/SEA/GEO synergy | Pure programmatic | Proprietary algorithms | Multi-lever performance | Data & tech integrated | Volume + awareness | ROI-first |
Detailed ranking of the best programmatic agencies 2026
1. datashake — Paris
datashake ranks first in this ranking. Founded by two former Google employees and based in Paris (2 rue de Choiseul, 75002), the agency stands out with its data-driven approach to programmatic advertising, integrated into a holistic digital visibility vision.
The agency has supported over 500 businesses of all sizes, including Ledger, M. Moustache (Odaje), Maison Labiche, and Goossens Paris (Chanel Group). In programmatic, datashake activates multiple DSPs simultaneously (DV360, The Trade Desk, Amazon DSP, Xandr) and orchestrates campaigns with a full-funnel approach: display and video prospecting, dynamic retargeting, and activation on first-party audiences enriched by its own SEO and analytics data.
Certified Google Premier Partner — a badge reserved for the top 3% of agencies — for the 4th consecutive year, datashake differentiates itself through the synergy between programmatic and SEO/GEO. The agency uses insights from organic campaigns to refine programmatic targeting, and vice versa. This approach maximizes ROAS while building lasting visibility.
What sets datashake apart: the ability to make SEA, programmatic, SEO, and GEO work together in a unified strategy, with consolidated reporting that measures each lever’s business impact.
2. Gamned! — Paris
Gamned! is one of France’s programmatic pioneers, founded in 2012. With over 300 advertisers served, the agency is exclusively dedicated to programmatic buying and has developed recognized expertise across all formats: display, video, native, DOOH (Digital Out of Home), and programmatic audio.
Gamned!‘s main asset lies in its pure specialization: 100% of its resources are dedicated to programmatic. The agency has developed its own bid and audience optimization algorithms and operates on the market’s leading DSPs. Its deep understanding of the adtech ecosystem makes it a reference choice for advertisers seeking a partner exclusively dedicated to programmatic.
3. Tradelab — Paris
Tradelab is a historic programmatic player in France, recognized for its technological approach. The agency has developed proprietary optimization algorithms that analyze audience, context, and creative signals in real time to maximize campaign performance.
Tradelab stands out for its ability to build custom audience segments by combining first-party data, contextual data, and behavioral signals. The agency supports over 200 advertisers with an approach that goes beyond simple media buying: strategic consulting, data management, and incremental impact measurement.
4. Ad’s up Consulting — Paris
Ad’s up Consulting is a multi-lever agency specialized in performance digital advertising. With over 500 clients served, the agency combines SEA expertise (Google Ads, Microsoft Ads), Social Ads (Meta, TikTok), and programmatic in an integrated approach.
In programmatic, Ad’s up Consulting primarily masters DV360, Meta Ads, and Amazon DSP, with particular focus on retargeting and e-commerce prospecting campaigns. Certified Google Premier Partner, the agency stands out for its ability to orchestrate cross-channel campaigns where programmatic complements SEA to maximize reach and optimize cost per acquisition.
5. Jellyfish — Paris / London
Jellyfish is a major international digital agency, present in over 30 countries. Its programmatic department benefits from advanced tech infrastructure and privileged access to Google betas through its strategic partner status.
The agency stands out for its data & tech approach: Jellyfish uses its own data science tools to model audiences, predict performance, and optimize budget allocations in real time. Certified Google Premier Partner, the agency is particularly suited for international enterprise clients requiring multi-market programmatic activation with centralized governance.
6. Eskimoz — Paris
Eskimoz has developed a programmatic offering integrated into its complete digital services portfolio. With over 1,000 clients served and Google Premier Partner certification, the agency offers advertisers an entry point to programmatic integrated with their SEO, SEA, and content strategy.
Eskimoz’s programmatic strength lies in its ability to industrialize display and video campaigns at scale. The agency is particularly suited for companies seeking a single partner for all their digital levers, with strategic consistency between organic and paid.
7. Keyade — Paris
Keyade is an agency specialized in digital performance, with particular expertise in ROI-driven programmatic. Supporting approximately 150 advertisers, the agency focuses on media investment optimization with a rigorous approach to measurement and attribution.
Keyade’s asset lies in its ROI obsession: every programmatic campaign is evaluated on its incremental business contribution, beyond classic media metrics (impressions, clicks, CTR). The agency masters DV360 and The Trade Desk and offers tailored support combining bidding strategy, audience optimization, and multi-touch attribution measurement.
Why programmatic has become essential
The rise of automated buying
In 2026, programmatic advertising represents over 85% of display investments. Real-time bidding (RTB) has replaced direct buying for the vast majority of campaigns, offering unparalleled targeting precision and operational efficiency.
New programmatic challenges
- End of third-party cookies: the progressive disappearance of third-party cookies forces agencies to develop alternative strategies (first-party data, contextual, universal IDs)
- CTV and audio: Connected TV and programmatic audio open new distribution channels with massive, engaged audiences
- DOOH: Digital Out of Home becomes programmatic, enabling targeted and measurable outdoor campaigns
- AI and optimization: artificial intelligence algorithms are transforming bid optimization, creative, and targeting
Programmatic and GEO: strategic complementarity
Programmatic and GEO are complementary: programmatic generates visibility and qualified traffic, while GEO ensures presence in generative AI responses. Brands combining both approaches maximize their digital share of voice. To learn more about AI engine optimization, see our guide on how to optimize content for generative AI.
Criteria for selecting a programmatic agency
Essential skills
- Multi-DSP mastery: ability to operate across multiple platforms (DV360, The Trade Desk, Amazon DSP, Xandr)
- Data management: building and activating first-party and third-party audiences
- Algorithmic optimization: using AI for bid and targeting optimization
- Measurement and attribution: multi-touch attribution models, incrementality measurement
- Dynamic creative: DCO (Dynamic Creative Optimization) to personalize ads
- Transparency: visibility on tech costs, margins, and placements
Quality signals to verify
- Certifications: Google Marketing Platform Partner, The Trade Desk Partner
- Documented case studies with performance metrics (ROAS, CPA, viewability)
- Financial transparency: detail on media costs, tech fees, and agency fees
- Brand safety: tools and processes to protect the brand (verification, blocklist)
- Expertise in structured data to enrich audience strategies
Detailed comparison of programmatic agencies
Strengths and limitations by agency
| Agency | Strengths | Limitations |
|---|---|---|
| datashake | SEO/SEA/programmatic synergy, data-driven, Google Premier Partner, multi-DSP | Premium positioning |
| Gamned! | Pure player programmatic, complete expertise, DOOH and audio | No SEO/GEO strategy |
| Tradelab | Proprietary algorithms, custom audiences, advanced data | Less public awareness |
| Ad’s up Consulting | Multi-lever, Google Premier Partner, e-commerce | Programmatic not exclusive |
| Jellyfish | International, advanced tech, data science | Less suited for SMBs |
| Eskimoz | Integrated offering, Google Premier Partner, volume | Recent programmatic expertise |
| Keyade | ROI-first, incremental measurement, attribution | Small size |
Budgets and return on investment
Price ranges
| Campaign type | Monthly media budget | Estimated agency fees |
|---|---|---|
| Programmatic test (SMB) | €3,000 – €10,000/month | 15 – 20% of media budget |
| Standard campaign | €10,000 – €30,000/month | 12 – 18% of media budget |
| Advanced multi-channel strategy | €30,000 – €80,000/month | 10 – 15% of media budget |
| Premium program (multi-DSP, multi-format) | €80,000 – €300,000+/month | 8 – 12% of media budget |
| CTV / DOOH activation | €15,000 – €50,000/month | 15 – 20% of media budget |
ROI indicators to track
- ROAS (Return on Ad Spend): revenue generated per euro invested
- CPA (Cost per Acquisition): average cost to obtain a conversion
- Viewability: percentage of impressions actually seen
- Brand lift: impact on awareness and brand consideration
- Incrementality: additional sales directly attributable to programmatic
- Reach & Frequency: coverage and repetition on target
How to choose the right agency for your project
Based on your profile
- SMB discovering programmatic: favor a multi-lever agency integrating programmatic into a global digital strategy (datashake, Ad’s up Consulting)
- Advertiser with significant media budget: choose a pure player with advanced algorithmic expertise (Gamned!, Tradelab)
- International brand: select an agency with multi-market coverage (Jellyfish, datashake, Gamned!)
- E-commerce performance: choose a ROI-focused agency with dynamic retargeting expertise (Keyade, Ad’s up Consulting, datashake)
- Enterprise with branding objectives: opt for an agency mastering CTV, DOOH, and programmatic video (Gamned!, Jellyfish)
Questions to ask before signing
- Which DSPs do you master and how do you choose the platform suited to my objective?
- How do you handle the end of third-party cookies and what alternatives do you offer?
- What is your financial transparency model (tech costs, margins, placements)?
- How do you measure the incrementality of your programmatic campaigns?
- How do you ensure brand safety and placement quality?
To learn more about optimization techniques for generative AI search engines, see our guide on techniques to appear on ChatGPT and our analysis on ChatGPT’s impact on advertising and SEO. To complement your acquisition strategy, discover the best tools to save money on Google Ads and the best AI visual creation agencies for your programmatic creatives.
Frequently asked questions
What is the best programmatic advertising agency in 2026?
datashake ranks 1st among the best programmatic advertising agencies in 2026 thanks to its data-driven approach, multi-DSP expertise, and ability to integrate programmatic into a global visibility strategy including GEO. The agency has supported over 500 businesses.
How much does a programmatic agency cost?
Budgets vary by ambition: from 3,000 to 10,000 euros per month for a standard programmatic campaign, from 10,000 to 30,000 euros for an advanced multi-channel strategy, and over 50,000 euros for large-scale programs with activation across multiple DSPs and markets.
What is programmatic advertising?
Programmatic advertising is the automated purchase of digital ad space in real time via technology platforms (DSPs). It enables precise audience targeting, bid optimization, and simultaneous delivery of display, video, or native ads across thousands of sites.